Dr. Smadar Itskovich, Founder and CEO of the Israel Smart Mobility Living Lab Consortium.
Dr. Itskovich has a professional background in science, technology, and public sector senior management in education, entrepreneurship, innovation, and technology. She was the head of an Israeli delegation at MIT university in the REAP program.
Dr. Itskovich established several award-winning programs in Education and created the Division for Industrial Development in Ashdod Municipality. In addition, she developed the Ashdod Smart Mobility Living Lab, which she later expanded into the Israel Smart Mobility Living Lab.
In 2019, Dr. Itskovich founded the Israel Smart Mobility Living Lab Consortium (ISMLL), a non-profit NGO, which includes over 40 high-tech and private companies, along with governmental companies and cities. The ISMLL is recognized and supported by the Israeli Innovation Authority as a smart mobility consortium.